Marketing

Through our Junior Achievement program, JA Marketing Principles 1 and 2 introduces students to marketing and basic marketing techniques. Through Brand Affinity, Identity and Target Market Analysis, and Brand Awareness students will:  Explore the purposes and features of marketing, product development, and customer service. They learn how a brand’s visual identity and positioning activities combine to form an image of the brand for its target market and the importance of accurately targeting a market for their product or service and methodology for identifying and reaching their target markets.  They will also learn the differences between brand awareness and brand affinity and how marketers build both through customer engagement. Volunteers engage with students through a variety of activities that may include subject-matter guest speaking, coaching, or advising for case study and project coursework. course in which high school students learn about marketing in the world around them and potential careers in the field.

Recommended Program of Study