Main: 302-323-2800 • Transportation: (302) 323-2851

Marketing

Schedule a tour!
Home » Marketing

The Marketing major prepares students to perform functions and tasks related to selling and retailing. In-depth emphasis and concentration is focused on examining marketing communications and retail sales. Topics include the elements of economics, products and services, laws governing business in the U.S, ethical behavior, consumer and staff relationships, channel distribution and communications strategies. The program is designed to prepare students for a college major in marketing or employment in various sales, customer service, and/or first-line supervisory positions in wholesale, retail and service establishments.

Recommended Program of Study

Grade 9

  1. English I
  2. Integrated Math I
  3. Science I
  4. Geography/Civics
  5. Physical Education/Health
  6. Marketing Essentials
  7. World Language
  8. Elective

Grade 10

  1. English II
  2.  Integrated Math II
  3. Biology
  4. Economics
  5. Physical Ed/Drivers Ed
  6. Digital & Data Driven
    Marketing
  7. Elective 
  8. World Language

Grade 11

  1. English III 
  2. Integrated Math III 
  3. Science course
  4. US History
  5. Entrepreneurial & Corporate Marketing
  6. World Language
  7. Elective
  8. Elective

Grade 12

  1. English IV 
  2. Mathematics course
  3. Digital Communication course
  4. Applied Legal Studies
  5. Work Based Learning
  6. Elective
  7. Elective
  8. Elective

Additional courses or electives that relate to this major:

• Psychology
• Sociology
• Journalism
• Creative Writing
• Digital Media courses
• World Religions
• World Cultures
• UD ENTR 167 Entrepreneurial Experience
• Contemporary World Views
• Statistics

Online Courses:
• AP Microeconomics

• Cosmetology

• Fashion and Interior Design

• Hospitality & Tourism

• Introduction to Social Media

• Sports & Entertainment Marketing

• Art in World Cultures

• Philosophy

• Anthropology

• Social Problems

• Leadership Skills Development

• Digital Information Technology

• Peer Counseling