Marketing

The Marketing major prepares students to perform functions and tasks related to selling and retailing. In-depth emphasis and concentration is focused on examining marketing communications and retail sales. Topics include the elements of economics, products and services, laws governing business in the U.S, ethical behavior, consumer and staff relationships, channel distribution and communications strategies. The program is designed to prepare students for a college major in marketing or employment in various sales, customer service, and/or first-line supervisory positions in wholesale, retail and service establishments.

Recommended Program of Study