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The Marketing major prepares students to perform functions and tasks related to selling and retailing. In-depth emphasis and concentration is focused on examining marketing communications and retail sales. Topics include the elements of economics, products and services, laws governing business in the U.S, ethical behavior, consumer and staff relationships, channel distribution and communications strategies. The program is designed to prepare students for a college major in marketing or employment in various sales, customer service, and/or first-line supervisory positions in wholesale, retail and service establishments.

Recommended Program of Study

Grade 9

  1. English I
  2. Integrated Math I
  3. Integrated Science I
  4. Geography/Civics
  5. Physical Education/Health
  6. Business Essentials
  7. World Language
  8. Elective

Grade 10

  1. English II
  2.  Integrated Math II
  3. Biology
  4. Economics
  5. Physical Ed/Drivers Ed/ 10th Seminar
  6. Marketing II
  7. Graphic Design I 
  8. World Language

Grade 11

  1. English III 
  2. Integrated Math III 
  3. Science course
  4. US History
  5. Marketing III
  6. World Language
  7. Graphic Design II
  8. Business Corporate Management II

Grade 12

  1. English IV 
  2. Mathematics course
  3. Retail Management
  4. Applied Legal Studies
  5. Graphic Design III
  6. Business Corporate Management III
  7. Elective
  8. Elective

Additional courses or electives that relate to this major:

  • Psychology, Sociology
  • Journalism
  • Creative Writing
  • Digital Media courses
  • World Views, World Cultures, World Religions

Marketing students also participate in the marketing of the William Penn HS School Store.