WU BMK 305: Marketing

This course is an introduction to marketing, emphasizing the problems of policy determination by management. The nature and operation of marketing functions, consumer preferences, product planning, promotion, distribution, and pricing are studied. Environmental factors affecting marketing processes are also examined. This is a required marketing course for all business majors.

Upon “successful” completion of this course, students will earn 3 college credits + 1 high school AP-weighted credit. This Wilmington University course is offered both Face-to-Face at New Castle Campus and Online.

F2F @ New Castle: Fall B1 and Spring B1

Level of Support: Tier 2 (Medium)
University: Wilmington University
Type: Face-to-Face @ WilmU campus, Block
Instructor: WilmU Instructor
Grade Level: 11-12th
Cost: $121 tuition/ reg. fee + books/materials
Payment: Pay WilmU directly through MyWilmU portal, after registering for the course

Visit Campus Store to view required textbooks

The average cost of textbook for this course is n/a

Online: Fall Semester, Spring Semester, Summer Semester

Level of Support: Tier 1 (Least)
University: Wilmington University
Type: Online/Independent, Semester
Instructor: WilmU Instructor
Grade Level: 11-12th
Cost: $121 tuition/ reg. fee + books/materials
Payment: Pay WilmU directly through MyWilmU portal, after registering for the course

Visit Campus Store to view required textbooks

The average cost of textbooks for this course is n/a

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Transfer of College credit after attending through Early College Programs

Students who subsequently enroll in Dual Enrollment or Early College courses enjoy advanced standing. Many colleges and universities will generally accept credits earned through programs of this type. Some will not. Most colleges and universities will accept credits from other institutions if a grade of “C” or better is earned. The student and/or their parents/guardian should contact the college or university of their choice to determine whether Dual Enrollment or Early College credits will be accepted. Students may have to send an official transcript from the partnering higher education institution to the college or university of their choice to aid in the college’s decision. Each institution applies these credits differently.