WU BMK 305: Marketing
This course is an introduction to marketing, emphasizing the problems of policy determination by management. The nature and operation of marketing functions, consumer preferences, product planning, promotion, distribution, and pricing are studied. Environmental factors affecting marketing processes are also examined. This is a required marketing course for all business majors.
Upon “successful” completion of this course, students will earn 3 college credits + 1 high school AP-weighted credit. This Wilmington University course is offered both Face-to-Face at New Castle Campus and Online.
F2F @ New Castle: Fall B1 and Spring B1
- Level of Support: Tier 2 (Medium)
- University: Wilmington University
- Type: Face-to-Face @ WilmU campus, Block
- Instructor: WilmU Instructor
- Grade Level: 11-12th
- Cost: $121 tuition/ reg. fee + books/materials
- Payment: Pay WilmU directly through MyWilmU portal, after registering for the course
Visit Campus Store to view required textbooks
The average cost of textbook for this course is n/a
Online: Fall Semester, Spring Semester, Summer Semester
- Level of Support: Tier 1 (Least)
- University: Wilmington University
- Type: Online/Independent, Semester
- Instructor: WilmU Instructor
- Grade Level: 11-12th
- Cost: $121 tuition/ reg. fee + books/materials
- Payment: Pay WilmU directly through MyWilmU portal, after registering for the course
Visit Campus Store to view required textbooks
The average cost of textbooks for this course is n/a
